Audience Demographics
Gannett Healthcare Group regularly conducts research using third party research companies. One recent study, conducted by Harvey Research was carried out in January, 2011. The findings of this study enable a greater understanding of the Registered Nurse audience. Such data can be used to help develop a more effective campaign targeting RNs.
Key Demographic Findings on Registered Nurses:
RN by Specialty Position
 Direct Care
|
 Educator
|
 Other
|
 AP / CNS
|
 Manager
|
 Administrator
|
|
|
RN - Age Breakdown
Age 50 - 59 |
41% |
Age 40 - 49 |
20.9% |
Age 60+ |
18.7% |
Age 30 - 39 |
8.5% |
Age 22 - 29 |
2.9% |
Age 21 & under |
0.4% |
Over 50: 59.7%
Average Age: 51.4
|
Demographic/Minority Status
Caucasian: |
79.6% |
African American: |
6% |
Asian: |
5.1% |
Hispanic: |
3.4% |
Other: |
2.6% |
American Indian/Alaska Native: |
0.7% |
|
|
RN Educational Goals
Earn CE |
Earn Baccalaureate |
Certificate in Nursing Specialty |
Move up
Clinical Ladder |
Earn Master's |
|
|
Current nursing education degree
Diploma in Nursing |
Master's Degree |
Associate Degree |
Doctoral Degree |
Baccalaurate |
|
|
|
Certified in a nursing specialty/sub-specialty
Yes |
No |
|
RN General Information
Avg. years of nursing experience: |
24.2 |
Avg. salary: |
$66,924 |
Avg. hourly wage: |
$35.50 |
Certified in nursing specialty: |
43.5% |
|
|
|
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Harvey Research National Study
of RNs
- Commissioned by Gannett Healthcare Group
- Harvey Research specializes in research studies for publishers and associations
- Survey was blind — respondents did not know sponsor
- Survey conducted via email in December 2010 /
January 2011
- 11,208 RNs participated in the study
- RNs from every state participated in survey
To learn more, contact your local representative or
Michael Tierney
SVP of Marketing
408.574.1223
mtierney@gannetthg.com
