Targeted Marketing Solutions
A variety of Targeted Marketing Solutions are available, that incorporate use of our direct mail database of over 2.8 million RNs. Each option is designed to enable organizations to promote directly to RNs via geo-targeted direct mail.
Targeted Direct Mail
Providing RN list rental, so you can send your direct mail piece to RNs in the area of your choosing.
- Available by city, county or zip
- Over 30 specialty areas to choose from
- Constantly updated via USPS
- Full printing and postcard options
- Fast turnaround
Choose from simple list rental, or the Direct Mail Plus package, where we take care of all printing and postage of your direct mail piece.
Customized Targeted Publication
The Customized Targeted Publication provides the ability to showcase an organization, featuring content such as a feature from the Chief Nursing Office, a full-page ad, plus a Continuing Education module of your choosing. With a customized front cover, it is like a magazine exclusively promoting your organization to RNs in the geographic area of your choice.
Features:
- Mailed to RNs where you wish
- Eight pages in total (4 page and 16 page options also available)
- Branded front cover with logo
- Inside front cover content
- CE Module free to RNs
- Unique URL for CE course
- Names and data of course takers provided
- Full page ad on back cover
Cross Media Package:
The Cross Media package enables personalization of the targeted marketing component, a customized web site, plus instant follow up, and data to develop a complete relationship marketing campaign. The Cross Media package is the ultimate means to promote your organization, an Open House, or any key areas of need that the facility may have.
Features:
- Mailed to your target area
- Personalized Mailing
- Personalized URL for recipient to visit
- Web pages co-branded with Mailing
- Features QR code
- Share ability via Social Media
- E-mail confirmation
- Campaign reporting and analytics
- Data on all respondents for follow up marketing campaign
