What Do You Need To Know?
How are you viewed in the market? Why do some people accept your job offers, while others don’t? Are you reaching the audience you want to reach and is your message clear? How do employees perceive the work environment in your organization? Are changes you’ve made having the desired effect? Do you meet the nursing research requirements to achieve Magnet status?
Gannett Healthcare Group’s Research Services can assist you — whether you want to determine the outcomes of a clinical intervention on a patient care unit or survey the views of a random sample of nurses across the United States. We will help you determine the best way to obtain the knowledge you are seeking, gather and analyze the data, and provide you with meaningful information in an understandable format.
Our Services Include Research on:
• Image and attitude studies
• Brand awareness and message recall
• Competitive evaluations
• Employee satisfaction
• Nurse retention
• Outcomes research
• Creating an evidence base for clinical and administrative practices
Scope of Services:
• Unit-based
• Organization-wide projects
• Community information
• Regional & national information
Access to data is a critical element to success and GHG has the best access to nurses in the industry. We use a variety of qualitative and quantitative methodologies including focus groups, mail surveys, online surveys, mystery shopping, one-on-one interviews, and more.
Contact Us
To discuss the services we can provide your organization or association or to request a proposal for services, please contact:
Eileen Williamson
Sr. VP, Nursing Communications & Initiatives
EWilliamson@gannetthg.com
(631) 298-7648
Judith G. Berg, RN, MS, FACHE, Vice President Professional Services
JBerg@GannettHG.com
Phone: 559-734-4307
 |
